Your Story, Handcrafted.
Made at our Nelson workshop by the goldsmiths who have been shaping other people's stories since 1960.
Why Custom
We start with the person who will wear it
Before we talk metal or carat, we talk about them. Who they are, how they will wear it, and what would make it the piece they reach for every day.
That might be a stone with history, a symbol only they would recognise, or a detail you asked for because you know them.
Nothing in the finished piece comes off a shelf.
How It Works
From first conversation to the day you wear it
Three stages.
Tell us your idea
Book a free meeting, online or in person. We match you with one jewellery specialist, and that person stays with your project from the first call to the day you receive the ring.
Design it together
Your specialist talks through the design, the gems, the metal, the timeline and the budget. Then we draw it: hand sketches, CAD renders and mock-ups, revised until you approve it. Nothing goes into production without your sign-off.
Made at the bench
Your ring is cast, forged and filed by hand in the metal you chose. A Jens Hansen goldsmith sets every stone. It is then polished, hallmarked and checked stone by stone before it leaves the workshop.
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Where to Begin
Three levels of custom
Simple adjustment or complete redesigns—you decide how custom you want to go
BeforeStart here: Quick customization
Start with one of our designs. Everything we make is made to order, so the metal, the carat, the stone, the finish and the engraving are yours to choose. The design itself stays as it is.
Best for: you love one of our rings and want it in your own metal, stone and size.
AfterWhat's included
- Change metal type and color: yellow, white or rose gold, platinum, silver
- Change carat: 9ct, 14ct, 18ct or 22ct gold
- Swap the center stone or gemstone color
- Change the surface: polished, matte, hammered or sandblasted
- Add engraving, in English or Elvish
- Any finger size, including half and quarter sizes
BeforeGo further: Blend multiple designs
Borrow the band from one design and the setting from another. At this level we change the design itself rather than its specification: a different setting style, a different stone shape, stones added along the shoulders, a reworked band profile. You see and approve the design before any metal is cut.
Best for: you have found two of our pieces and want elements of both.
AfterWhat's included
- Combine elements from two or more of our designs
- Change the setting style: claw, bezel, rub-over or flush
- Change the stone shape: round, oval, pear, emerald cut, marquise
- Add stones to the shoulders, or take them away
- Alter band width, profile and shoulder height
- Shape a matching piece: a wedding band that sits against an existing ring, or a pendant to match

Start fresh: Original creation
Nothing in our collections has to be the starting point. Bring a photograph, a sketch, a symbol that means something, or a description of the person who will wear it. Our designers draw it from scratch, and you approve the drawings before we make anything.
Best for: you arrive with an idea rather than a product.

What's included
- Original design drawn from your brief
- Hand drawings and CAD renders to approve
- Built to your proportions: hand size, how you wear it, how it sits against an existing ring
- Any metal and any stone we can source to your specification
- Not only rings: pendants, earrings, signet rings, cufflinks
- Designed, made and hand-finished at our Nelson workshop
Custom Gallery
Rings we have made for other people
Wedding Designs
View AllCommissions
Two commissions
What the customers asked for, and what we made.
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Maniana & Alexis
Our photographer Maniana wanted a London blue topaz cabochon rather than a diamond, in a classic Jens Hansen design, with a sculpted band shaped to match. Zane drew it in CAD. Alexis chose a hammered finish for his band, like tree bark.
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Dan & Alawna
Torn between a cheap custom ring online and a jeweller they could visit. "After our first meeting with you the decision was easy." They proposed in the Rocky Mountains.
Reviews
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Ready to Create Your Ring?
Book your free consultation – online or in-store.
Questions
Before you book
How much should I budget for a custom piece?
Custom starts wherever your budget does. Most of our commissions land between US$1,000 and US$5,000, and three things move that number: the metal, the centre stone, and the hours of work the design asks for. Your jewellery specialist gives you a firm quote before any making begins. Bring a figure to your consultation and we will design to it.
I only have a vague idea. Is it too early to book?
That is exactly the right time to book. Most people arrive with a saved screenshot, a stone they inherited, or just a feeling about what the piece should say. Turning that into a design brief is the job your jewellery specialist does every week. Sketches on the back of an envelope are useful raw material.
What if I do not like the design?
We change it. Your NZ$250 design deposit covers the first design and two revisions, so you see three versions before anything is made. Each revision is one round of changes rather than one email, so gather your thoughts and send them together. Further revisions are NZ$120 each (about US$70).
You see hand drawings and CAD renders each time, and nothing goes to the bench without your approval. If you decide not to go ahead at all, the deposit is the only money involved.
How long does a custom piece take?
Allow 4 to 6 weeks from first consultation to finished piece. Design and approval take 2 to 3 weeks, the making takes another 2 to 3 weeks, and sourcing can add time if you want an unusual stone. Tell us your date at the consultation. If it is tight we will tell you what is achievable, and we can often expedite. Deciding on the design usually takes longer than making the ring.
I live overseas. Can this still work?
Yes. Most of our custom work is sent internationally and we work the same way wherever you are. Initial consultations are usually by video at a time that suits your timezone, and we work by phone and email too. You'll get drawings and images as we progress. Everything travels tracked with DHL. Full insurance is a flat US$13.28 per shipment added at checkout. Coverage limit US$10,000.
What am I committing to when I book?
Half an hour of your time. The consultation is free and there is no obligation at the end of it. If you decide to go ahead with an initial design there is a NZ$250 design deposit (about US$150), and it comes straight off the price of your finished piece. You approve the quote before we start making.
How do I find out their ring size without giving it away?
Leave that to us. It comes up on almost every proposal commission, and your jewellery specialist will work it out with you on the call. There is usually a way in, depending on whether you can borrow a ring they already wear. If we have to work from a best estimate, the ring can be resized afterwards at the standard fee, quoted before we start.
Can you engrave Elvish or add Tolkien-inspired detail?
We made The One Ring for the films, so yes. Draft your text in our online translator before the consultation, or bring us the English and we will handle the transliteration. We can suggest styles that sit well alongside the films.
Where do your diamonds and gemstones come from?
We supply both natural and lab-grown diamonds and will talk you through the difference without steering you either way. Natural stones come from merchants we have bought from for years, and we can supply an independent grading report, GIA or equivalent, on request.
Can I use a stone I already own?
In the Nelson showroom, often yes. Bring it in and we will look at it with you, check its condition, and tell you whether it can be reset safely. Older stones sometimes chip when they come out of a worn setting, and we cannot guarantee a stone we did not supply.
For remote commissions we recommend against it. Posting a loose stone or an inherited ring across borders as a private individual means customs paperwork, thin insurance cover and a genuine risk of losing something irreplaceable. For overseas pieces we source the stone, natural or lab-grown, with an independent grading report where you want one.
What happens if it needs resizing or repair in ten years?
Every piece carries our lifetime workmanship guarantee. If a workmanship fault appears, send it back to the Nelson workshop and we will repair or replace it. We can also resize, service and re-polish your piece at any point in the future for a standard fee, quoted before we start.