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Tips for Buying an Engagement Ring Online

Use these tips to buy the perfect engagement ring online.

Congratulations, you're getting engaged!

Now, about that ring. For many couples, choosing a ring can be as stressful as the decision to get married. And ring shopping ... ugh! All those blinding stones staring at you while a salesperson adds that you should plan to spend three months salary on the ring. Fun fact--that "three months salary rule" was developed as an ad promotion by the DeBeers diamond mining company, so they have a vested interest in encouraging you to discard your better judgment whilst at the jewellers. Don't buy into this false narrative-- and definitely don't buy a ring that's overpriced. 

You've likely bought a number of items over the internet, so why not buy your engagement ring online? There are some advantages to ring shopping online--you can do it at your leisure, and decide what you and your fiancé love without salespeople there to influence or pressure you.  Shopping online also expands your options to every jeweller across the globe; you're not limited to what your local shop has in their inventory.  And here's a big bonus--buying your ring online can be considerably less expensive than purchasing from a brick-and-mortar retail shop.


Rules Of Engagement For Shopping Online

Some of the finest jewellers in the world have online boutiques. Some bad actors who lack integrity are online too, so how do you know if you're shopping with a reputable diamond dealer?


Do Your Research

Online reviews are helpful but not necessarily reliable, so look at the site's business policies first. Here's what to look for.

  • Lifetime warranty on the ring and the setting
  • Free, insured shipping and returns, with a return window that is extended enough to allow for an independent appraisal
  • Copy of an appraisal by a certified gemologist--the appraisal should include details of all the major stones
  • Customer service that's available 24/7
  • A full refund if the ring is not what you expected

Ask friends and family where they bought their rings if you're not sure where to begin. Independent sellers who sell through websites like eBay and Etsy can be a bit risky; if you go that route check reviews and policies even more thoroughly, and it won't hurt to ensure your credit card company will cover any losses due to fraud.


Shop Around The World 

Now, how exactly do you buy that engagement ring online? First, determine your budget. One pleasant surprise you'll find online is that rings are substantially less expensive than you'll find in a jewellery shop. Why? Because online jewellers don't have the overhead of their brick and mortar peers, and can pass those savings along to customers. You can be assured the quality of the ring is the same, you're just not contributing towards rent. 

What style ring are you looking for? Is a classic diamond solitaire in white gold your style, or do you want an unusual stone in a modern rose gold setting? One of the great advantages of buying an engagement ring online is that you have unlimited choices.

If you haven't already, please read Jens Hansen's 2020 Engagement Ring Buyers Guide for a comprehensive look at the many options available.

If you love avant-garde jewellery, you can surely find a source that suits your taste online, just like you can find a platinum art deco ring with intricate detailing. If your heart is set on a bespoke ring, we can design the setting and source the stone to your specifications.

Whatever your preferences are for design, stone size and quality, budget, etc. take your time to look at many sites and vendors all over the globe to buy your perfect ring online.


Take Advantage of Concierge-Level Service Online

Many online vendors are happy to provide a similar experience to that of going to a traditional retail store. You should work with a vendor that offers a way for you to ask questions, and to feel sufficiently educated and confident in your purchase.

Jens Hansen is known worldwide for our ecommerce site.  We offer live chat services so you'll experience concierge-level service while you shop, working with an experienced consultant to choose exactly the right ring.  We have a wonderful location in Nelson, New Zealand, but we work with customers all over the world via the internet.  And even though we might be thousands of miles away, we always share in your joy, wherever you are.

If you would like to connect with our team to ask questions or learn more about buying engagement rings online you can book a consult here: