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Eine lang erwartete Reise

Here's a recent travelog article from RND magazine in Germany about New Zealand and The Hobbit. Please click the pictures if you'd like to download/read the complete article (in German only).

Nelson rings feature of Hobbit Premieres

Today five large-scale One Ring replicas made by a Nelson jeweller are being sent to high profile international premieres of The Hobbit trilogy’s final instalment.  Jens Hansen - the Ringmaker designed and made all the One Rings used in The Lord of the Rings and The Hobbit movies. Halfdan Hansen said photos taken with a 15cm replica of the One Ring were popular with tourists visiting the Jens Hansen Nelson Workshop. For the second Hobbit movie the “giant” ring was sent to South Korea and Japan to help promote New Zealand, Nelson and the movie to their local movie fans. “The people in Japan and South Korea went crazy over the giant ring, so we decided to offer five up to Tourism New Zealand offices in other places around the world,” he said. The five rings are now heading to Sydney, Tokyo, Singapore, New York and London, ready for their big movie events. Stoke firm CNC Engineering made the giant rings in bronze which were then polished and gold plated, and are being air freighted in special carrying cases. “It is fantastic for Nelson to have a presence at these large global events, and We have asked that people sharing photos on social media use #nelsonnz, to spread the word about our town,” he said. “Kudos also to Nelson Tasman Tourism, who helped facilitate this opportunity.” The epic final of the Hobbit trilogy, The Hobbit: the Battle of the Five Armies, is due to be released in three weeks. Hansen said they hoped to have a staff pizza and film night to watch it in Nelson.



The Nelson Mail
Nov 20 2014

Quality Control at Jens Hansen - The Ringmaker

Nelson Mail chief photographer Martin de Ruyter fell for the oldest trick in the book when he tried on the Gigatown Nelson promotional ring before taking its picture last week.
Jens Hansen’s “stunt ring", a giant 2.1-kilogram replica of the One Ring featured in the Lord of the Rings and Hobbit films, has been stroked so much by would-be ringbearers that the gold plating is coming off in patches. Company owner and director Halfdan Hansen said it would soon need to be replated.

We'll run rings round Giga rivals


SARAH DUNN Nelson Mayor Rachel Reese is not above using the power of the One Ring to recruit Japanese social media users to the Gigatown Nelson cause. Reese will be taking a giant 2.1kg replica of the One Ring featured in the Lord of the Rings and the Hobbit films with her when she visits Nelson’s Japanese sister city of Miyazu to celebrate the city’s 60th anniversary. She will also visit Kyoto and Tokyo during her trip. The “stunt ring” and a number of other replicas which were used in the Peter Jackson films were made in Nelson by the Jens Hansen jewellery workshop. Reese hopes to encourage Miyazu's residents to sign up for the Gigatown competition and use social media to support Nelson’s campaign. She will allow them to take photos with her and the ring and tweet them using the hashtag #gigatownnsn 

All Japanese people who help out will go into a draw to win their own One Ring replica ring. “For our city to win Gigatown we need help from as many people as possible, especially on social media,” Reese said. "The Gigatown Nelson team have done an amazing job to get us into the finals, though the competition remains extremely tight, so we are trying to take our cause overseas to gain support from our sister city.” She said the trip would promote Nelson as a tourism destination as well as helping its Gigatown campaign. Reese said the One Ring was extremely recognisable. “If we can get our sister cities in behind Nelson’s Gigatown cause, then it could have a major impact, and not only on our Gigatown success but also in our tourism sector, building connections to key tourism markets around the world.” Jens Hansen owner and director Halfdan Hansen packed the ring into a special padded carrier case for the trip. He said it was about 15cm in diameter, explaining that it was made extra-large to create illusions of scale on screen.

Halfdan Hansen of Jens Hansen Jewellers wears a Gigatown Nelson ring that will be gifted to Chattanooga Mayor Andy Berke by Nelson Mayor Rachel Reese as part of the effort by Nelson to win the Gigatown competition. Photo:  MARTIN de RUYTER/FAlRFAX NZ

The Nelson Mail
Oct 11 2014
*Jens Hansen – Gold & Silversmith is the designer and maker of The Movie Ring (the rings made for the Lord of the Rings and The Hobbit movie trilogies), the ONE Ring(s) (made exclusively for Weta Workshop under their license from Warner Bros.) and The Jens Hansen Replica Ring (the replica rings available from Jens Hansen – Gold & Silversmith). Jens Hansen is not otherwise authorised, endorsed, affiliated or otherwise associated with Tolkein Enterprises, The Saul Zaentz Company (owner of the trade marks LORD OF THE RINGS, THE HOBBIT and THE ONE RING), New Line Productions or Warner Bros.

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